Paymentgal Blog

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Have financial services finally come to their lifestyle branding moment? Or, are we simply confusing brand with eco-system? Recent happenings like MasterCards' new restaurant and Barclay Banks' device store and Apple's credit card are all fun to think about, but profits still lie in transactions. How financial services capture transactions is very different from what it has been. But elevating the user experience into a lifestyle brand is a big reach.
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